“Sustainable residential design is transforming from a market niche to a widespread set of consumer priorities… because consumers realize that going green is good for their wallets.” So sayeth the AIArchitect, official voice of the American Institute of Architects – and they’ve quoted us, along with a slew of other designers and builders.
It’s official. Homeowners are moving beyond ideology, and realizing that investing in a green home will do more than save the planet – it’ll save their savings! Does anyone remember California’s soaring electric rates from 10 years ago? Don’t we want to be LESS vulnerable to fluctuations in fuel prices?
Yes, there are many philosophies, everything from producing more self-generated power to consuming less. (Wait, consuming less? who knew?) But, design clients themselves are now more savvy about what’s out there, and that’s a good thing. It’s not just about bamboo flooring anymore. And builders are catching on, too.
About the author
Rebecca Firestone has been working in the Bay Area since 1998 as a technical writer, business content developer, architectural filing lady, marketing director, and sorcerer’s apprentice.